MadeBig Returns…

Not that it went away but recently we’ve noticed new activity from certain members who had been “hibernating” while Richi Roane fleshed out his latest iteration of MadeBig.

With a new web domain and URL, Roane now pitches his Empowerment Program, under the guise of YEP – Your Empowerment Program, which can be found at www.yep4life.com

Richi markets the site in a way that those silly enough to sign up as agents get what seems to be their own site – in effect a sub-domain of yep4life where their URL becomes something like theirname.yep4life.com and would allow the agents to then get the credit for signing up people from their sub-domain. Their name and contact details are inserted at the top of the generic home page, if the agent desires this.

Businesses have used this approach before and in some cases been prosecuted for an obvious pyramid scheme so it will be interesting to see if this development/iteration catches the attention of the relevant authorities. Companies have made the mistake of maintaining that the sub-domain is the product the agent bought but in reality it is the false opportunity to sell agencies. The argument is often made that the agent can sell other products from the site such as training materials but again, this has lead to prosecution in the past. Once again, this is an old idea which Richi Roane has recycled and will maintain that it is new and revolutionary when it is anything but.

The new site includes an income calculator “for illustrative purposes only” of course. It allows viewers to estimate their income if so many people sign up below them.

Supposedly, everyone signing up sits on the same level, yet the calculator shows 12 levels below the agent so this can be taken with a grain of salt.

Of course, it inflates the potential income by automatically assuming that all those signed up on the levels below will actually recruit anyone else. The facts of multilevel marketing indicate that most of those who sign up on the lower levels will not continue the pyramid and the only income they send up the line is their initial sign-up fee.

Additionally, there are limits to the amount of levels that any scheme like this can sustain. If you assume the top agent recruits six people and then the recruits each sign up another six and so on, you have created the classic pyramid diagram which exceeds the entire population of the world around level 13.

The unsustainable exponential progression of a classic pyramid scheme

Strangely, the YEP calculator thinks that by stopping at level 12, it can avoid being labeled a pyramid scheme. If you enter six in every field of the calculator, you get some rather ridiculous results:

It looks like new wrapping paper on the same old pyramid scheme but we’ll be keeping an eye on this over the next few months.

If you have any comments or rebuttals, feel free to post them on this page.

About Admin

This site was created to provide a permanent location for documents, videos and audio related to the pyramid scheme Madebig.com, run by Richi Roane's Transcend Marketing International, Inc. It allows the general public to hear Roane himself and his Presidential Leaders make promises they never intended to keep. With this knowledge, the general public will hopefully choose not to invest in Roane's pyramid schemes, whatever format they take as the Madebig.com site changes direction on average every 18 months.